Marijuana is perfectly legal for recreational use in Colorado, and frankly, it should be. Pot is a plant that grows out of the ground, and if you light it on fire and breathe in the smoke, it makes you feel good. For many, it’s a medicine—one that doesn’t bring with it the crippling side effects commonly associated with traditional pharmaceuticals—and medicine should be legal. It’s a simple truth, one that’s axiomatic to those of us who know the difference between right and wrong, and that’s why I support legalized marijuana; that’s why I’ve chosen to work in this industry.

However, I also understand that not everybody feels this way. Plenty of people still think that pot is a problem. They look at that plant and see a vice that needs to be eradicated, and they subscribe to the antiquated paradigm that kept marijuana illegal for decades. Some people fear change; that’s just the way it is. So, occasionally, discretion is necessary.

I’m one of the fortunate few who can be who I am both at work and in my personal life because my coworkers, friends, and family all have modern views regarding marijuana. In short, I don’t have to hide the fact that I smoke pot—hell, I’m pretty loud about it sometimes. But you might not have that luxury, and here at The Greenery, we understand, and we offer a level of discretion you won’t find at other dispensaries.

For one, we have a discreet location. We’re nestled in at 208 Parker Avenue, right behind Morehart Murphy. We’re close enough to be convenient, but far enough away to keep things comfortable. When you leave our shop, you won’t have to run that downtown gamut where it seems like you recognize everyone around you on the street. You won’t have to walk down a long alley carrying a bag full of marijuana back to your car parked on Main; you won’t have to feed a meter. We’re open early and we close late, and you can come and go with a level of privacy not offered elsewhere. But that’s not the most important part: here at The Greenery, we don’t track your purchases.

I’ll admit that I shopped around at other dispensaries before I worked at The Greenery. I was a creature of habit, and I didn’t stray far from my home when I went shopping, be it for groceries or marijuana; I usually stayed on the north-side of town for convenience. And it didn’t really bother me that the other dispensaries tracked my purchases (you know, because I’m “loud about it”), but in retrospect, the practice is a little sketchy.

I’m sure you’ve noticed it. Most dispensaries will swipe your ID when you walk in to make sure you’re twenty-one. One place even has a metal turnstile that opens only after you’ve swiped your card, in case you’ve ever wondered what it’d be like to get carded by a robot. But guess what: every time your ID is swiped, the machine keeps a record of your visit. So here at the Greenery, we take the time to read your ID by hand. Granted, it might take us a little longer because we have to check diligently your picture and your birthdate and your card’s expiration date, but that’s something we do for you because it’s your business if you buy marijuana, and nobody else’s.

Secondly, we don’t track your purchases at the register. True, we have a loyalty program—an awesome one that I’ll tell you about in a different post—but we use punch cards instead of an electronic system. There’re other dispensaries here in Durango that keep track of every single purchase you make, and they do so via a computer database that’s just as vulnerable to hacking as all the other systems in this inescapable digital age. With the click of a mouse, anyone who cares to look can find a record of all the marijuana you’ve purchased, and considering the fact that federal laws haven’t yet caught up to our local ones, some people prefer the discretion offered here at The Durango Greenery.

So, come see us, your best buds. Come find a place in our parking lot and walk through our front door. Someone will check your ID with a smile and then give it back without recording your visit. We’ll sell so you some ridiculously good pot, and then you can go on your way, legally, rightfully, and discreetly. Cheers.

We’re Your Best Buds!


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